"INNAT" is a new product that will be available from the 2023SS season.
(It is pronounced "In At")
These INNAT products are now in stock for the spring/summer season, so we would like to introduce them to you again here.
The brand concept is
"LIKE AN INN"
Age, sex, race, time, origin, season
Breaking down all boundaries,
To provide healing, relaxation, and a sense of elation,
We offer playful, high-quality hospitality.
"COTTON GUERNSEY SWEATER"
black / lime green
Size: FREE
¥36,300
I think you can definitely feel the coexistence of opposing elements - healing, relaxation, and a sense of exhilaration - in this product when you hold it in your hands.
The products are based on military items. Anyone who likes fashion will have come across this style at least once, and many of the items are highly practical, which is why I think they are respected by many brands.
←left
"BASQUE S/S TEE"
black / natural
Size: 2
¥18,150
right→
"EASY OVER PANTS"
sumikuro / white / light purple
Size: 1, 2
¥41,800
While the brand focuses on military style, which is known for its ruggedness, the colors also have a soft impression that invites healing and relaxation. This is because many of the colored products are dyed with botanical dyes. INNAT products are made using natural dyes derived from plants, which put less strain on the environment and result in gentle colors.
Also, the same product can be worn by anyone, regardless of gender, depending on the size, so I feel that this is also an indication of the "blending of boundaries" concept.
This season, for the first time, we are carrying INNAT's signature LINER COAT, as well as colorful guernsey knits and snow camo pants that women should definitely try.
This will definitely be a brand to keep an eye on in the future, so be sure to check it out.
←left
"SALVAGE OVERALL"
natural / light purple
Size: 2
¥52,800
rigtht →
"COTTON GUERNSEY SWEATER"
black / lime green
Size: FREE
¥36,300
"SALVAGE OVERALL"
natural / light purple
Size: 2
¥52,800
